The eye behind the lens.
The strategy behind the scroll.
Second Haus Studios was born from a simple belief — that beautiful content and smart strategy should never be mutually exclusive. Founded by Ashley Rosario, the studio brings together five years of hands-on experience in social media management, professional photography, and graphic design to serve Palm Beach's most discerning brands.
I didn't stumble into this industry. I built my way into it.
With a background in Visual Media and Digital Marketing and years spent inside some of Palm Beach's most recognized luxury spaces, I developed an eye for what makes a brand not just look good — but feel right. The kind of content that stops someone mid-scroll. The kind of strategy that turns followers into regulars and browsers into buyers.
Today I work with restaurants, jewelry brands, lifestyle businesses, and creative entrepreneurs across the Palm Beach market — crafting content that reflects who they are and grows what they're building.
My work has been featured in Shiny Sheets, Palm Beach's premier luxury lifestyle publication, and spans collaborations with brands including La Goulue Palm Beach, Lucia Jewelry, and Wolfie's Whiskey — Rod Stewart's own spirit brand.
When I'm not behind the camera or deep in a content strategy, you'll find me chasing light, exploring what's new in the Palm Beach dining scene, and building Second Haus Studios into the creative home it was always meant to be.
Meet Ashley
What drives the work
Abundance over scarcity. Second Haus Studios was named for the second house in astrology — the house of abundance, value, and what we build that lasts. That philosophy lives in every project. We don't create content just to fill a feed. We create with intention, with craft, and with a clear understanding of what your brand is worth.
Strategy without the guesswork. Every deliverable is rooted in data, platform knowledge, and a genuine understanding of your audience. Beautiful content that doesn't perform isn't enough. We build both.
A real creative partnership. You know your business better than anyone. My job is to translate that into a visual language your audience can't ignore.
By the numbers
✦ 5 years in social media, photography, and graphic design
✦ Content reaching up to 600,000 views
✦ Luxury Palm Beach clients across dining, jewelry, and lifestyle
✦ Featured in The Palm Beach Daily News
✦ UGC and brand campaigns for nationally recognized names